Branded pens: what they cost and which to choose for each use
A pen with your logo costs from €0.40 per unit, including printing. The same logo does not look the same on a pen handed out at a trade show as on one given to a client, and it does not need to: each one does a different job. Here you can see today’s prices, the most common uses with real models for each one, and what is worth knowing before you order.
How much do custom pens cost?
Unit price with your logo in one colour in the standard print area, excluding VAT and delivery. The price drops as quantities rise because the machine set-up is spread across more units.
| Model | Technique | 50 units | 100 units | 250 units | 500 units |
|---|---|---|---|---|---|
| Nash Coloured Ballpoint Pen with Coloured Grip (Black Ink) | UV digital printing | €0.97 | €0.59 | €0.40 | €0.29 |
| Roller Kasty | Pad Printing | €1.84 | €1.01 | €0.51 | €0.37 |
| Straw and ABS ballpoint pen | Circular screen printing | €1.58 | €0.86 | €0.52 | €0.40 |
| Reycan ballpoint pen | Pad Printing | €1.85 | €1.02 | €0.52 | €0.38 |
| Bamboo push-button ballpoint pen | Circular screen printing | €1.69 | €0.96 | €0.61 | €0.49 |
| Rubberised aluminium ballpen | Laser engraving | €1.46 | €1.12 | €0.86 | €0.73 |
- 50 units
- €0.97
- 100 units
- €0.59
- 250 units
- €0.40
- 500 units
- €0.29
- 50 units
- €1.84
- 100 units
- €1.01
- 250 units
- €0.51
- 500 units
- €0.37
- 50 units
- €1.58
- 100 units
- €0.86
- 250 units
- €0.52
- 500 units
- €0.40
- 50 units
- €1.85
- 100 units
- €1.02
- 250 units
- €0.52
- 500 units
- €0.38
- 50 units
- €1.69
- 100 units
- €0.96
- 250 units
- €0.61
- 500 units
- €0.49
- 50 units
- €1.46
- 100 units
- €1.12
- 250 units
- €0.86
- 500 units
- €0.73
The minimum order is €100.00 excluding VAT per quote, adding together everything you order.
For example, with today's prices:
- Nash Coloured Ballpoint Pen with Coloured Grip (Black Ink): 250 units × €0.40 = €100.00
- Roller Kasty: 100 units × €1.01 = €101.00
For trade shows, training and large giveaways
When pens are handed out by the hundred, what matters is the unit price and that the logo can be read from a metre away. A coloured plastic barrel with the logo in pad print or UV digital print does both and keeps delivery weight down.
Choose the barrel colour with the logo colour in mind: a dark logo on a white or light barrel is always clear; navy on black disappears. If your logo has gradients or very fine lettering, UV digital print is better: with pad printing, at that size it can fill in.
Straw and ABS ballpoint pen Circular screen printing From €0.52 with your logo 
Nash Coloured Ballpoint Pen with Coloured Grip (Black Ink) UV digital printing From €0.40 with your logo For a campaign with a sustainability focus
If the campaign talks about sustainability, the pen needs to show it without small print: bamboo, wheat straw, paper, or recycled aluminium and plastic. When the recycled material is certified, the product page says so.
On bamboo and wood, engraving leaves the logo in a toasted shade that suits the material; pad printing adds colour when the logo needs it.
Reycan ballpoint pen Pad Printing From €0.52 with your logo 
Bamboo push-button ballpoint pen Circular screen printing From €0.61 with your logo For clients, leadership teams and new starters
A pen used in front of other people needs to feel substantial and write well. Laser engraving on metal leaves the logo in the tone of the metal itself, discreet and hard-wearing, and that is what keeps it in a suit pocket.
Do not expect a dark engraving on a lacquered metal pen: the laser reveals the metal underneath, which is usually silver. If it is going into a welcome pack, pair it with a notebook in the same shade: they can go in the same order.
Rubberised aluminium ballpen Laser engraving From €0.86 with your logo 
Moneta Recycled Aluminium Ballpoint Pen (black ink) Pad Printing From €0.72 with your logo For gifts: rollerballs, fountain pens and boxed sets
For an anniversary, a thank-you or a key client, the pen brand and the presentation matter as much as the logo. A rollerball or fountain pen from a recognised writing brand, or a boxed set, can be given without explanation.
On these models the logo is kept small and placed where it does not compete with the manufacturer’s brand. Some can also include each person’s name: mention it when you request a quote.
Roller Kasty Pad Printing From €0.51 with your logo 
BIC® Intensity® Gel Clic gel pen Screen Printing From €2.60 with your logo Lead time: when you’ll receive them
It depends on the technique, the quantity and the delivery destination. The table shows working days from order to delivery, including time to approve the mock-up and transport.
| Technique | 250 pcs. | 500 pcs. | 1,000 pcs. | 2,500 pcs. |
|---|---|---|---|---|
| Circular screen printing | 6-14 days * | 6-14 days * | 7-14 days * | 8-14 days * |
| Pad Printing | 6-14 days * | 6-14 days * | 7-14 days * | 8-14 days * |
| UV digital printing | 7-13 days | 7-14 days | 8-16 days | 9-22 days |
| Laser engraving | 6-14 days * | 6-14 days * | 7-14 days * | 10-15 days * |
| Screen Printing | 16 days * | 16 days * | 16 days * | 16 days * |
Circular screen printing
- 250 pcs.
- 6-14 days *
- 500 pcs.
- 6-14 days *
- 1,000 pcs.
- 7-14 days *
- 2,500 pcs.
- 8-14 days *
Pad Printing
- 250 pcs.
- 6-14 days *
- 500 pcs.
- 6-14 days *
- 1,000 pcs.
- 7-14 days *
- 2,500 pcs.
- 8-14 days *
UV digital printing
- 250 pcs.
- 7-13 days
- 500 pcs.
- 7-14 days
- 1,000 pcs.
- 8-16 days
- 2,500 pcs.
- 9-22 days
Laser engraving
- 250 pcs.
- 6-14 days *
- 500 pcs.
- 6-14 days *
- 1,000 pcs.
- 7-14 days *
- 2,500 pcs.
- 10-15 days *
Screen Printing
- 250 pcs.
- 16 days *
- 500 pcs.
- 16 days *
- 1,000 pcs.
- 16 days *
- 2,500 pcs.
- 16 days *
Working days from order to delivery in Italy, including the time to approve the mock-up.
* Estimated from similar orders. We'll confirm the exact date with your quote.
How each material is branded
| Material | Technique | How the logo looks |
|---|---|---|
| Plastic | Pad printing or UV digital print | In your corporate colour, or full colour with UV |
| Aluminium and steel | Laser engraving | In the tone of the metal; it does not wear off with use |
| Bamboo and wood | CO₂ engraving or pad printing | Toasted, or in colour on the wood |
| Rollerballs, fountain pens and presentation boxes | UV digital print, pad printing or logo on the box | Small, without covering the manufacturer’s brand |
Minimum order and artwork
The minimum order is €100.00 excluding VAT per quote, and you can mix models to reach it: the trade show pen and the client pen can go in the same order. The prices on this page are per unit, with your logo in one colour in the standard print area, excluding VAT and delivery; extra colours or another technique are adjusted in the quote.
Upload your logo on the product page and see the price straight away, or ask us for a free full-size mock-up: you only pay when you approve it. The lead time is shown on each product page. If you are ordering thousands, ask for samples first to test the writing quality.
